Founders and Motivation

For the past decade, Facebook has focused on connecting friends and families. With that foundation, our next focus will be developing the social infrastructure for community — for supporting us, for keeping us safe, for informing us, for civic engagement, and for inclusion of all.

This is why I read Zuckerberg’s manifesto, Building a Global Community, with such alarm. Zuckerberg not only gives his perspective on how the world is changing — and, at least in passing, some small admission that Facebook’s focus on engagement may have driven things like filter bubbles and fake news — but for the first time explicitly commits Facebook to playing a central role in effecting that change in a manner that aligns with Zuckerberg’s personal views on the world.

Given their power over what users see Facebook could, if it chose, be the most potent political force in the world. Until, of course, said meddling was uncovered, at which point the service, having so significantly betrayed trust, would lose a substantial number of users and thus its lucrative and privileged place in advertising, leading to a plunge in market value. In short, there are no incentives for Facebook to explicitly favor any type of content beyond that which drives deeper engagement; all evidence suggests that is exactly what the service does.

“Being involved with the editor of a paper in a day-to-day campaign,” he answered instantly. “Trying to influence people.”

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